I left Coachella and the scorching Desert heat behind me to attend this years NailPro Pasadena, or Nailchella, as it was appropriately nicknamed.
I've been to many beauty trade shows in the past, but what sets NailPro apart from all the rest is the primary focus on the nail industry. Thank goodness I wasn't getting bombarded with hair and makeup brands offering me samples and asking if I'm interested in receiving a demo blowout or mohawk.
There was so much to take in: a competition with award ceremony, multiple raffles were announced over the loud speaker throughout the day, free education classes offered in multiple languages, and all around awesome deals on great products from many brands.
Some of the brands that were there include: Young Nails, Color Club, INM, Light Elegance, Bio Seaweed Gel, Bio Sculpture Gel, Minx, Apres Nail, VETRO, Essie, The Painted Nail, Akzentz, Atwood Industries, KUPA, Belava, Dazzle Dry, Crystal Nails, LeChat, US Naily Nail Printer, ibd, EZ Flow, Skyline Beauty Supply, Christrio, Footlogix, Famous Names, Jessica, Nailebrity, China Glaze, Gelibility, & Indiegirl.
There were however a bunch of brands whose absence was felt and greatly missed, including: Gelish, Morgan Taylor, OPI, Nail Labo, Orly, CND, Gel II, Artistic Nail Design, nsi, N.O.Q, Kiara Sky, & nubar. Perhaps they'll be there next year.
As far as classes are concerned, I attended an INM acrylic class(beacause in my opinion they make the Best acrylic on the market) featuring educator and nail diva CustomTnails1, Temeka Jackson. She did a great job answering questions from nail technicians of all experience levels, ranging from students to senior veteran professionals. Temeka demonstrated her popular acrylic application on different mediums including on a tip, a form, and most impressively without using a form at all! The class lasted 45 minutes and became quite popular with more and more onlookers joining in.
I personally did not stay to witness the award ceremony for the morning's competitions. I had too much talking to do with all of the brands represented there.
Some of the stand out innovations include Minx, who has both a new formula (very easy to work with, and doesn't require as much heat) along with more large sizes on each sheet (think pedicures or male thumbs), Akzetnz, who introduced new mini pots of its popular gel shades, Essie, who revealed for the first time their upcoming gel-like polish line, which features a patented aerodynamic bottle shape and twisted brush wand.
It's sad but inevitably true that not all brands are equally popular. Some booths were significantly more packed and crowded than others. A few of the bigger stand outs include: Skyline Beauty Supply, which had a check out line literally almost half a block long, customers were shopping while they patiently stood to check out, which reminded me a lot of the nail trade shows in Japan. Akzentz drew a big draw, on account of their new mini pots, matte top coat, and always popular Bling On. The INM booth featured some brand new beautiful displays, where a majority of their gel polishes (Gelavish) were completely sold out. And as per usual, Young Nails grew quite the crowd both for customers shopping and watching demos.
I for one am very proud of myself and the fact that I only spent $30 at the show- $20 on a safety bit from Young Nails, and $10 on foil art stickers from Skyline Beauty Supply (but only once the line died down).
I had an awesome time and can't wait for next years show.