mine luxury nail lacquer

Merricures interviews MINE Luxury Nail Lacquer

Merricures interviews MINE Luxury Nail Lacquer 0

I recently had the honor of having brunch with MINE Luxury Nail Lacquer’s awesome Creative Director Veleta Vancza on her recent trip to Los Angeles. We had an amazing time together.  Such a beautiful and creative spirit. Check out our interview below.

1) What are some of your key responsibilities as creative director of MINE Lacquer?

I wear many hats, I do product development, in every way from formulation to packaging and design; the overall vision of the company.  Everything about the company is in my head, and so it’s my job to get it out into the world in the way I want other people to see it.

2) What initially inspired you to create the product?

The idea that there could be a gold nail polish, and how do I make it happen.  it was really a research quarry for me than a vision I would have a brand.  Once I was able to make gold nail polish, I thought, “Okay, I can really make this into something truly amazing.” So, the brand came after.  It’s all inspired by the idea of gold nail polish.

3) What inspires you most now?

People’s reactions.  I like making things people interact with , and I’ve been making art that hangs on walls for so long that it’s nice to make something people actually wear.  I’ve been out of jewelry for a while so it’s refreshing to make a new kind of jewelry.  I am inspired by design & symmetry.  Basic design principles are exciting to me, and working them into the world in new ways. 

4) Has your experience in the jewelry world aided your transition into cosmetics?

Yes, because I think about adornment all the time.  There’s this catch phrase in the art/jewelry world – “wearability is determined by the wearer.”  I might think a pair of 6” stilettos are totally ridiculous and I can’t wear them, but there’s a lot of people that choose to wear them because they love them and they want to wear them, so in art/jewelry we have the same idea.  What’s great about nail polish is anybody can wear it – Anybody, and that makes me happy, that I have created something anyone can wear on their nails.

5) How has your knowledge and appreciation for jewelry affected your product?

MINE is inspired by jewelry and precious materials, and an appreciation for purity and the intrinsic value and beauty that are inherent qualities in precious materials.

6) What does luxury mean to you?

Quality, perfection, and desire.

7) Which of your lacquers do you wear most often?

The Gold + Graphite combination is my favorite.  Mostly because I wear black every day.  I love that it’s this olive-y green color, and it changes in the light, so it can come off as either punk or elegant.  But truthfully I wear them all, I love them all, and I made them all because I really liked them.

8) What are your thoughts on men wearing nail lacquer? Are you seeing it more often, or do you believe it’s just a trend?

I do not think it’s a trend, I think it is becoming more trendy,  and I think it is here to stay.  Every day I see more and more men wearing nail polish and it makes me incredibly happy.  I find that MINE is actually an easy sell to get men to wear polish because of the material.  Often I will say to a guy “can I paint your nails?” He will respond “I don’t know,” to which I reply “Well, it’s 24KT gold.” He will say “Huh!  Maybe just one nail.” After I paint the one nail he’ll say, “Wow, that’s beautiful, you can paint them all.” They never say “get it off of me!” Even people who don’t wear nail polish or who have never considered wearing nail polish I feel MINE is the perfect transitional product to get men to wear nail polish all the time.  I personally love doing men’s nails, and I like watching them enjoy it.  There is no reason nail polish should be gender specific.  Beauty is beauty, and its fun, and there’s no reason both men and women can’t enjoy it.

9) Do men tend to have a favorite color?

Men who paint their nails often tend to gravitate towards the Graphite.  However, it varies all over the place;  I feel it depends on their mood. The fact that there’s precious material in the polish helps persuade their decision making.  I see men say “Should I do Graphite because it’s so cool, or should I just do Gold because it’s Gold?” 

10) What are you most excited about next for MINE? Will there be more colors, perhaps a rose gold, diamond, or ruby infused lacquer in the future?

I personally love product development, there are infinite colors I can make. Right now is a really exciting time because I am finally seeing [the product] in the world.  I have been working on MINE for 7 years, and I love seeing people wearing it that I don’t know.  I get really excited to see it on a blog post or mentioned somewhere.  Some of the [colors/gemstones] mentioned will be available very soon (wink wink).

 For more information on MINE Luxury Nail Lacquer, or to purchase, check it out here: https://www.minelacquer.com/

MINE Luxury Nail Lacquer- Top Coats

MINE Luxury Nail Lacquer- Top Coats 0

As if I wasn’t already well enamored with MINE Luxury Nail Lacquer‘s purely pigmented polishes, they had to come out with comparably amazing top coats, infused with precious metals.

Packaged in the same incredible black boxes, housed inside hand cut Austrian crystal, sits these luxurious lacquers that can be worn alone, or a top a favorite shade.

As with their lacquer shades, it is recommended you apply only 1 coat.

In order to properly showcase the magic of each of these shades, I have swatched them both alone, and over a black base.

White Gold Leaf Top Coat: bright white gold flakes in a clear base.  Even with just one coat, this covered substantially better than other gold leaf top coats I have tried from other brands.  Retails for $125.

Fine Silver Shimmer Top Coat: a micro fine silver shimmer. When layered a top another shade, adds tremendous depth and brilliance.  Formulated with pure crystalline fine silver (.999).  Retails for $100.

Gold Shimmer Top Coat: a gorgeous glistening gold.  My personal favorite in this bunch.  When I applied it over a black base, the result was remarkable- a unique antiqued green gold shade pictured above.  Retails for $250.

Much like their accompanying pigmented shades, I highly recommend MINE Luxury Nail Lacquer.

If you are looking for the perfect gift for that finicky individual you don’t know what to buy, stress no more.

For more information, or to purchase, check out MINE Luxury Nail Lacquer here: https://www.minelacquer.com/ 

Unboxing MINE Luxury Nail Lacquer

Unboxing MINE Luxury Nail Lacquer 0

I recently had the privilege of unboxing and playing with the worlds first and only luxury nail lacquer- MINE.  I know what you might be thinking, this seems silly for nail polish, but I stand corrected, and so will you.

From conception to packaging the attention to detail is insane amazing.  Conceived by jeweler and artist, Veleta Vancza, a pioneer in the industry unto herself; each polish comes wrapped by hand in a custom black wrapped box that is sealed by hand with a wax stamp; very old school prim and proper.

Once opened, the magic continues to reveal an incredible hand cut Austrian crystal bottle epitomizing the utmost of luxury.  Even the bristles of the polish brush are completely custom and and are comprised of natural hair.  To protect the bottle, each shade comes with a black satin jewelry pouch, perfect for travel, or when you take your bottle to your manicurist.  Also included inside are two 24K Gold and 12K White Gold nail decals of the brands logo.

The polish itself is a force to be reckoned with.  This is not your ordinary high end department store brand of polish.  Hand poured, 5-free, richly and purely pigmented using only raw minerals, each shade require solely 1 coat (which is unheard of in the nail industry).  Upon reading this in the instructions I myself was highly skeptical, but was proven wrong very quickly.

Yes luxury is not without a high price.  MINE Luxury Nail Lacquer retails for $100-$500 depending on the valuable materials used, 24K Gold should be costly.  However, this is for the individual who truly wants to relish in all of the finest luxuries life has to offer.

The three sumptuous shades I reviewed include:

Fine Silver Lacquer: a pretty pale metallic silver.  Formula was non streaky, and very smooth and easy to use.  This shade is made with pure silver .999 !! Retails for $175.

Pewter Lacquer: a gorgeous green hued light gray.  This color is made with lead- free Pewter, and dries to a beautifully understated matte finish.  If you desire a glossy sheen, you can apply top coat, or take a more natural approach, and use a burnishing buffer as the company recommends, to reveal a metallic sparkle. Retails for $125.

Graphite Lacquer: a glistening dark gunmetal. The darkest of the 3 shades, I was in shock when I saw how opaque and prefect the coverage was in a single coat. Retails for $100.

(All swatches shown here were just 1 coat, as recommended).

All in all I am very impressed and am definitely a fan of MINE Luxury Nail Lacquer, and would recommend it to nail enthusiasts who appreciate luxury, or even to give it as a gift to loved ones; it’s already wrapped.  The presentation of the product is impeccable, and would proudly sit atop the most beautiful of vanities in ones home, or mansion, or apartment even.

For more information on MINE Luxury Nail Lacquer, or to purchase, check them out at: https://www.minelacquer.com/