I had a wonderful time and experience at this years ISSE (International Salon and Spa Expo) show in Long Beach. While the convention was three full days, January 27-29, I was only able to attend one day. Like last year, majority of nail exhibitors were designated to a specific area, making it a lot easier to peruse all of the various brands.
Some of the nail brands showing include: Bio Sculpture Gel, Bio Seaweed Gel, Christrio, Famous Names LLC, Joya Mia, Le Chat, Nail Labo, ella + mila, Kokoist, China Glaze, EZ Flow, ibd, O’nine, E Nail Couture, Gellico, Revel nail, Missu, Orly, Odyssey Nail Systems.
There were however a few brands that have shown in the past that were not in attendance this year. They include: Entity Beauty, inm, Kupa, essie, CND, Young Nails, Gelish, Skyline Beauty Supply, Morgan Taylor, Artistic Nail Design, NCLA, Bluebird, Akzentz, Color Club, and Vetro.
Nonetheless, I still learned a lot from the various brands in attendance.
Over at Le Chat, they have 12 new Spectra holographic shades in both gel and nail polish launching February 27. One of my favorite nail educators and world competition champion Anastasiia Morozova, taught me various tips and tricks. For instance, if you are using a model or a friend to practice nails on and they don’t want them permanent and would like to remove them easily, paint 3 or 4 layers of nail polish top coat; this will allow the model to remove the gels easily. Black gel polish should be cured for a full 60 seconds in an LED light, as opposed to 30 seconds, because it is so highly pigmented.
There were a few brands showing for the first time that were creating quite a stir, like Gellio and Missu.
In general, I love a good trade show, and if you work or are interested in nails, ISSE is for sure worth checking out.