I would like to take you all on a journey back in time. The year is 1995, The cult cosmetics brand Hard Candy has launched at high end retailers such as Nordstrom, a then unheard of $18 a bottle for crazy hued nail lacquer complete with rubber ring, and a 10 year boy in Beverly Hills fell in love. It is hard for me to express in words how much this brand meant to me. It paved a foundation for what truly evolved into a lifelong passion. I was completely spellbound and enamored to say the least. The outrageous colors offered, the sleek and chic packaging, and those rings! The rubber rings! O-M-G! I had died and gone to Heaven, twice!! I collected as many bottles of the precious polish as I could, even though I was prohibited from wearing them. I also kept a journal where I penned my own polish colors complete with funky names. I too wanted a piece of the action, and at 10 years old I thought I was destined to create the next Hard Candy.
Fast forward approximately 13 years. I had just graduated from college and started a small scale jewelry business. I received a special request to attend a private client's home in the Hollywood Hills. Little did I know the house belonged to Dineh Mohajer- the Queen of Hard Candy herself. As you can only imagine I died, yet again.
Nine years now after that fateful evening, Ms. Mohajer has turned out some new tricks from her sleeve, debuting a brand new polish line- Smith & Cult! The brand itself abides by it's ideology "juxtaposing of two polar extremes." Smith & Cult recently launched with 30 long wearing, high- shine shades that are said to be inspired by the "Diary of a Beauty Junkie".
If you find yourself scratching your head, pondering what the heck this is all about let me explain.
According to their splashy website, "Smith & Cult represents the duality we all inhabit throughout our lives and our individual expressions of beauty, which reflect who we've been, are and aspire to become. Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine who sees her world through a lens of color... each shade is inspired by and representative of the experience depicted by our heroine in her diary entries." I think it helps tie together the hole concept behind this innovative "Nailed Lacquer" line.
Now onto the polishes themselves!
Bitter Buddhist: a dusty sage green with gray undertones. They call it an "opaque celadon green." The diary entry reads, "The crowd was a mixture of teenagers attempting to solve their problems (before they actually have any) and middle age people, mostly women, with a desperate look of "save me" on their faces- it was depressing."
Fauntleroy: a light lilac. Incredibly pigmented. They call it an "opaque muted lavender." The diary entry behind it reads, "He has a slight lisp, he covers his mouth when he giggles and he whispers everything that is slightly scandalous."
Kings + Thieves: a rich regal royal blue. Very highly pigmented. A gorgeous and very unique shade. My personal favorite! It is beyond perfection in person. The pictures do not do it justice. They describe it as an "opaque dark ink blue." The diary entry states, "Why do I love scavenging through other people's leftovers."
Dirty Baby: a semi-sheer black base with fine silver glitter particles. Removed very easily, which is always a major plus when it comes to stubborn glitter polishes. They describe it as "Ultra fine silver glitter suspended in obsidian base." The diary entry reads, "Wife no. 4 and Co's collective eating disorder means we get all the cake."
(all swatches shown here are two coats.)
The product is excellent! The polishes painted on very smoothly, evenly, and effortlessly, all providing full coverage in two coats. There was zero struggle or brush strokes evident.
The packaging is gorgeous & highly unique. The round bottles are larger than your conventional polishes, but pack a punch, and definitely make an eye-catching statement; clients will definitely be reaching for these colors over other brands in your salon. (Keep in mind, because of their size, the bottles do not fit traditional polish wall racks, so get creative in how you display them). The gold hammered dented caps, which are decorative and easily removable, are said to be representative of all our life experiences, according to Mohajer. I love the attention to detail they have put into every single aspect of this brand.
The polishes are all 5 free & retail for $18 per 14 mL/ .5 fl oz bottle. Smith & Cult Nailed Lacqueres are available on their website http://www.smithandcult.com/, http://www.net-a-porter.com/, C.O. Bigelow, and other top salons nationwide.
Also, make sure to check out the Awesome video below starring Dineh Mohajer herself explaining the brands vision!
For more information on Smith & Cult or to purchase, check them out here: http://www.smithandcult.com/