gold

Zoya- Spring 2014 “Awaken”

Zoya- Spring 2014 “Awaken” 0

For Spring 2014 Zoya came out with a beautiful slightly pastel shimmery collection entitled “Awaken”. There are 6 shades in total, and they are the perfect transitional shades to the coming warm summer months.

The “Awaken” collection includes:

Dot: a pretty pale pink. Was initially released for fashion designer Zang Toi’s SS 2014 collection.

Brooklyn: a metallic sun kissed yellow gold. As with most metallic polishes, I found the formula to be a little streaky, so I would recommend using a ridge filler as a base coat.

Cole: a creamy peach. Was initially released during New York Fashion Week for Peter Som’s SS14 collection.

Dillon: a shimmering light sea foam minty green.

Rebel: a shimmering azure blue.

Hudson: a shimmering orchid purple.

Each coat shown here was 2 coats for full opactiy.

Each shade retails for $9

For more information on Zoya, or to purchase: http://www.zoya.com/

Merricures interviews MINE Luxury Nail Lacquer

Merricures interviews MINE Luxury Nail Lacquer 0

I recently had the honor of having brunch with MINE Luxury Nail Lacquer’s awesome Creative Director Veleta Vancza on her recent trip to Los Angeles. We had an amazing time together.  Such a beautiful and creative spirit. Check out our interview below.

1) What are some of your key responsibilities as creative director of MINE Lacquer?

I wear many hats, I do product development, in every way from formulation to packaging and design; the overall vision of the company.  Everything about the company is in my head, and so it’s my job to get it out into the world in the way I want other people to see it.

2) What initially inspired you to create the product?

The idea that there could be a gold nail polish, and how do I make it happen.  it was really a research quarry for me than a vision I would have a brand.  Once I was able to make gold nail polish, I thought, “Okay, I can really make this into something truly amazing.” So, the brand came after.  It’s all inspired by the idea of gold nail polish.

3) What inspires you most now?

People’s reactions.  I like making things people interact with , and I’ve been making art that hangs on walls for so long that it’s nice to make something people actually wear.  I’ve been out of jewelry for a while so it’s refreshing to make a new kind of jewelry.  I am inspired by design & symmetry.  Basic design principles are exciting to me, and working them into the world in new ways. 

4) Has your experience in the jewelry world aided your transition into cosmetics?

Yes, because I think about adornment all the time.  There’s this catch phrase in the art/jewelry world – “wearability is determined by the wearer.”  I might think a pair of 6” stilettos are totally ridiculous and I can’t wear them, but there’s a lot of people that choose to wear them because they love them and they want to wear them, so in art/jewelry we have the same idea.  What’s great about nail polish is anybody can wear it – Anybody, and that makes me happy, that I have created something anyone can wear on their nails.

5) How has your knowledge and appreciation for jewelry affected your product?

MINE is inspired by jewelry and precious materials, and an appreciation for purity and the intrinsic value and beauty that are inherent qualities in precious materials.

6) What does luxury mean to you?

Quality, perfection, and desire.

7) Which of your lacquers do you wear most often?

The Gold + Graphite combination is my favorite.  Mostly because I wear black every day.  I love that it’s this olive-y green color, and it changes in the light, so it can come off as either punk or elegant.  But truthfully I wear them all, I love them all, and I made them all because I really liked them.

8) What are your thoughts on men wearing nail lacquer? Are you seeing it more often, or do you believe it’s just a trend?

I do not think it’s a trend, I think it is becoming more trendy,  and I think it is here to stay.  Every day I see more and more men wearing nail polish and it makes me incredibly happy.  I find that MINE is actually an easy sell to get men to wear polish because of the material.  Often I will say to a guy “can I paint your nails?” He will respond “I don’t know,” to which I reply “Well, it’s 24KT gold.” He will say “Huh!  Maybe just one nail.” After I paint the one nail he’ll say, “Wow, that’s beautiful, you can paint them all.” They never say “get it off of me!” Even people who don’t wear nail polish or who have never considered wearing nail polish I feel MINE is the perfect transitional product to get men to wear nail polish all the time.  I personally love doing men’s nails, and I like watching them enjoy it.  There is no reason nail polish should be gender specific.  Beauty is beauty, and its fun, and there’s no reason both men and women can’t enjoy it.

9) Do men tend to have a favorite color?

Men who paint their nails often tend to gravitate towards the Graphite.  However, it varies all over the place;  I feel it depends on their mood. The fact that there’s precious material in the polish helps persuade their decision making.  I see men say “Should I do Graphite because it’s so cool, or should I just do Gold because it’s Gold?” 

10) What are you most excited about next for MINE? Will there be more colors, perhaps a rose gold, diamond, or ruby infused lacquer in the future?

I personally love product development, there are infinite colors I can make. Right now is a really exciting time because I am finally seeing [the product] in the world.  I have been working on MINE for 7 years, and I love seeing people wearing it that I don’t know.  I get really excited to see it on a blog post or mentioned somewhere.  Some of the [colors/gemstones] mentioned will be available very soon (wink wink).

 For more information on MINE Luxury Nail Lacquer, or to purchase, check it out here: https://www.minelacquer.com/

Lady Gaga + Nailing Hollywood

Lady Gaga + Nailing Hollywood 0

Always fashion forward and on trend Lady Gaga brand new music video G.U.Y. manicure by amazing talented Karen Gutierrez for Nailing Hollywood. Gold leaf tips on white almond shaped nails, Azature’s Faint White Diamond Nail lacquer!! It’s all in the details. Always.

Check out Karen’s Tumblr page here: http://karengnails.tumblr.com/

MINE Luxury Nail Lacquer- Top Coats

MINE Luxury Nail Lacquer- Top Coats 0

As if I wasn’t already well enamored with MINE Luxury Nail Lacquer‘s purely pigmented polishes, they had to come out with comparably amazing top coats, infused with precious metals.

Packaged in the same incredible black boxes, housed inside hand cut Austrian crystal, sits these luxurious lacquers that can be worn alone, or a top a favorite shade.

As with their lacquer shades, it is recommended you apply only 1 coat.

In order to properly showcase the magic of each of these shades, I have swatched them both alone, and over a black base.

White Gold Leaf Top Coat: bright white gold flakes in a clear base.  Even with just one coat, this covered substantially better than other gold leaf top coats I have tried from other brands.  Retails for $125.

Fine Silver Shimmer Top Coat: a micro fine silver shimmer. When layered a top another shade, adds tremendous depth and brilliance.  Formulated with pure crystalline fine silver (.999).  Retails for $100.

Gold Shimmer Top Coat: a gorgeous glistening gold.  My personal favorite in this bunch.  When I applied it over a black base, the result was remarkable- a unique antiqued green gold shade pictured above.  Retails for $250.

Much like their accompanying pigmented shades, I highly recommend MINE Luxury Nail Lacquer.

If you are looking for the perfect gift for that finicky individual you don’t know what to buy, stress no more.

For more information, or to purchase, check out MINE Luxury Nail Lacquer here: https://www.minelacquer.com/ 

Artistic Colour Gloss Holiday 2013 Collection

Artistic Colour Gloss Holiday 2013 Collection 0

I recently had the privilege of trying the brand new Artistic Colour Gloss Holiday 2013 Collection of various gold and glitter gel polishes from Artistic Nail Design.  I am obsessed with all 4 shades in this collection, and will definitely be a Favorite of many clients!!

Goddess: the perfect rose gold shade! Not many gel polish companies on the market make a rose gold color, and this one is gorgeous! It has a foil/shimmer finish to it, and applied very smoothly and effortlessly.

Gorgeous: a great light holiday yellow gold shade.  This too had a foil/shimmer finish, and applied smoothly.

Gold Digger: a fine light gold glitter, with hologram particles sparsely throughout, suspended in a clear gel base. Can be used on its own, or layered on top of any gel polish shade, for a glitter effect.

Glamorous: a multi-sized gold glitter suspended in a clear base.  This too can be used on its own, or as a top coat to any other shade.

Each swatch shown here is 2 coats, cured for 30 seconds each in an LED lamp.

For more information on Artistic Nail Design or the other products they offer, check them out at: http://www.artisticnaildesign.com/