I recently had the honor of having brunch with MINE Luxury Nail Lacquer’s awesome Creative Director Veleta Vancza on her recent trip to Los Angeles. We had an amazing time together. Such a beautiful and creative spirit. Check out our interview below.
1) What are some of your key responsibilities as creative director of MINE Lacquer?
I wear many hats, I do product development, in every way from formulation to packaging and design; the overall vision of the company. Everything about the company is in my head, and so it’s my job to get it out into the world in the way I want other people to see it.
2) What initially inspired you to create the product?
The idea that there could be a gold nail polish, and how do I make it happen. it was really a research quarry for me than a vision I would have a brand. Once I was able to make gold nail polish, I thought, “Okay, I can really make this into something truly amazing.” So, the brand came after. It’s all inspired by the idea of gold nail polish.
3) What inspires you most now?
People’s reactions. I like making things people interact with , and I’ve been making art that hangs on walls for so long that it’s nice to make something people actually wear. I’ve been out of jewelry for a while so it’s refreshing to make a new kind of jewelry. I am inspired by design & symmetry. Basic design principles are exciting to me, and working them into the world in new ways.
4) Has your experience in the jewelry world aided your transition into cosmetics?
Yes, because I think about adornment all the time. There’s this catch phrase in the art/jewelry world – “wearability is determined by the wearer.” I might think a pair of 6” stilettos are totally ridiculous and I can’t wear them, but there’s a lot of people that choose to wear them because they love them and they want to wear them, so in art/jewelry we have the same idea. What’s great about nail polish is anybody can wear it – Anybody, and that makes me happy, that I have created something anyone can wear on their nails.
5) How has your knowledge and appreciation for jewelry affected your product?
MINE is inspired by jewelry and precious materials, and an appreciation for purity and the intrinsic value and beauty that are inherent qualities in precious materials.
6) What does luxury mean to you?
Quality, perfection, and desire.
7) Which of your lacquers do you wear most often?
The Gold + Graphite combination is my favorite. Mostly because I wear black every day. I love that it’s this olive-y green color, and it changes in the light, so it can come off as either punk or elegant. But truthfully I wear them all, I love them all, and I made them all because I really liked them.
8) What are your thoughts on men wearing nail lacquer? Are you seeing it more often, or do you believe it’s just a trend?
I do not think it’s a trend, I think it is becoming more trendy, and I think it is here to stay. Every day I see more and more men wearing nail polish and it makes me incredibly happy. I find that MINE is actually an easy sell to get men to wear polish because of the material. Often I will say to a guy “can I paint your nails?” He will respond “I don’t know,” to which I reply “Well, it’s 24KT gold.” He will say “Huh! Maybe just one nail.” After I paint the one nail he’ll say, “Wow, that’s beautiful, you can paint them all.” They never say “get it off of me!” Even people who don’t wear nail polish or who have never considered wearing nail polish I feel MINE is the perfect transitional product to get men to wear nail polish all the time. I personally love doing men’s nails, and I like watching them enjoy it. There is no reason nail polish should be gender specific. Beauty is beauty, and its fun, and there’s no reason both men and women can’t enjoy it.
9) Do men tend to have a favorite color?
Men who paint their nails often tend to gravitate towards the Graphite. However, it varies all over the place; I feel it depends on their mood. The fact that there’s precious material in the polish helps persuade their decision making. I see men say “Should I do Graphite because it’s so cool, or should I just do Gold because it’s Gold?”
10) What are you most excited about next for MINE? Will there be more colors, perhaps a rose gold, diamond, or ruby infused lacquer in the future?
I personally love product development, there are infinite colors I can make. Right now is a really exciting time because I am finally seeing [the product] in the world. I have been working on MINE for 7 years, and I love seeing people wearing it that I don’t know. I get really excited to see it on a blog post or mentioned somewhere. Some of the [colors/gemstones] mentioned will be available very soon (wink wink).
For more information on MINE Luxury Nail Lacquer, or to purchase, check it out here: https://www.minelacquer.com/